Best social media tips and tricks
When using social media for your business the rules change slightly then if you were doing it personally for yourself. Here we discuss our top 5 tips for successfully using social media to boost your company’s online presence.
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Interact With Users
I know this sounds like a very simple idea but there are so many people on Twitter and Facebook who just do not interact with their users. If you have followers on Twitter and fans on Facebook make sure you give them something good to read or think about, don’t just keep updating these platforms with generic information about you. Users will soon get bored if they find that they cannot interact well with you.
It is important to ask questions and prompt discussion within your social media platforms, you will be surprised at just what you and your users will get out of it.
Use it Regularly
Do not just open up social media accounts, update them for a month and then forget all about them. This will have more of a negative than if you had never opened them up in the first place. Users do not want to join up with people who haven’t updated their social media accounts for months as there is no benefit for them, it is also a bad reflection upon your business if you are not updating your content as it shows a lack of trying.
Do Not Air Your Opinion on Politics or Religion
Using social media for business means that you must be cautious in what you say and do because you are representing the views of your business. It is important to dodge adding your views to political and religious debates because this could end up reflecting badly on your business, damaging its reputation.
Do Sell your Business
There are many things written on good social media practices but they always seem to miss out a vital element which is the reason that your business is participating in social media in the first place. You must take the opportunity to sell your brand, products, and services to users. As mentioned earlier do not just keep selling your business all of the time but do inform users of your special offers and the latest company news.
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It is very easy to get wrapped up in social media and spend countless hours talking to users about everything other than your business. Just remember why you started it in the first place and get selling.
Use Images and Videos to Offer Users High-Quality Content
Twitter allows you to add Twitpics and Facebook allow you to use images and videos, so use them to your advantage. Images and videos give users a better insight into your business and your products and users like to see that little bit extra.
You can keep some videos and images exclusively for your social media channels which will give users the opportunity to see content only intended for them. Videos can be just you talking to the camera about what you do or your insight into something exciting and topical in your industry.