In the days of high-end technology and social media presence, if you believe that classified ads are a thing of the past, think again. Though the competition remains stiff, posting ads in a classified is evidently a cost-effective, quick and a reliable way for your business to reach target customers. This makes them a desirable aspect of any kind of business campaign.
Having said that, it is essential to ensure that your ad doesn’t get lost in the sea of classifieds. If you are keen to create striking ads that grab some eyeballs, then equip yourself with these pointers.
The name says it all – While Shakespeare may have believed that ‘what’s in a name’, trust us, the name or the title of your ad will be the first point of contact with the seller. If you choose an appealing title for your advertisement, it is twice as more likely to get noticed. It doesn’t have to be long and detailed, something short and striking would do just as well.
Picture perfect – Always make sure that the accompanying pictures are authentic. Often sellers post fake pictures, just to make their product look better or sell faster. Not only is this ethically wrong, but will be a long way off from selling your product. Instead make sure that you click high res images of the said product, from different perspectives, to give the buyer a better scope of judgment.
The devil is in the details – The description of your advertisement must be specific and based on facts. That said, remember to always word the content with striking yet simple language that captivates the reader. A dull and heavily worded prose is not going to connect much with the buyer, however great the product may be. The description of your ad should also list, other relevant information such as the product features or benefits, what is in it for the buyer.
Another important aspect to remember here would post your advertisement in the appropriate section. A beautifully worded ad, will not be of much help, if it doesn’t target the audience it is intended for and you would have lost the opportunity to make a good deal. It would be a good idea to acquaint yourself with navigating the site better, to avoid any hassles. Along with this also make sure that you mention your contact details for the prospective buyers to get in touch with you.
Create an interest – Most of all, create an advertisement that connects with the audience. Here is your chance to connect with the larger audience, so make sure that every part of the advertisement, right from the heading, body, images used are a reflection of your genuine desire to make a selling.