Since its inception in 2011, Google+ Plus has been the puzzle for most small businesses, prompting them to ask if it is useful for my business to be active on Google+? The answer is yes! Here are 5 reasons why:
Optimized pages: Google+ pages are treated like Google on any other website. You will get a good page rank (if it is optimized) and will be indexed to appear in Google search results. I can personally confirm that my in-house Google+ page has received almost 1,500 views in about three months. This is probably due to the optimization of our site, the frequency of publication and the strength of Google.
Improved content: Google+ content can support test time because each message can be found on Google Search and will always be ranked on Google. This is important because Google orders nearly 70% of all search engine traffic by a net market share in May 2016.
Desired Search Results: It will help you to strategically establish desired search results based on your account description, Google My Business search display (location-based), content and photos in search. This is important for small businesses that are targeting a local audience because it will help your profile and website to be found by local searchers and Google My Business currently displays your company name, industry, location on a map (or service area), address, photos, a phone number, operating hours, reviews and also social media links.
SEO + SMM = Search Experience Optimization: Another reason why you and your business should be using Google+ is the ‘search experience optimization’ factor. Search engine optimization has changed rapidly over the years as the internet has changed and search engines algorithms have advanced to produce better user experience by providing the most accurate results.
Without getting too technical, search engine optimization is based on a number of factors including web page speed, backlinks, page titles, mobile optimization, keywords, content, user experience and more. However, since search engines are constantly looking to improve user experience, they are now taking social media metrics into account when deciding what content will be featured in search results.
Data has proven that there is a positive correlation between the number of social signals and rankings (likes, tweets, and +1s) to website authority. In addition, since large social media sites like Facebook, LinkedIn and Google+ (in addition to LinkedIn-owned Slideshare) have high web authority, sharing your content on a social site can help to build web authority and backlinks for your website. If you operate or work with a business that is reliant on web traffic, you cannot hesitate to pay attention to leveraging social media to try to drive traffic, build authority backlinks and search authority for your website.
Hashtags: The use of Hashtags in Google+ connects every post to a search on the platform. This will help you to index in google for specific hashtags, making it easier for your business to be found with industry-specific terms or content. Don’t treat Google+ like Instagram with the 20+ hashtags that you would look to post each photo. Try to keep the number to 1-2 hashtags per post (as you would with hashtags for tweets on Twitter) or none at all.
Communities: Besides SEO purposes, Google+ has over 100 million active members which provide brands the opportunity to connect with the communities on the platform. Google+ Communities can be likened to Facebook groups. Each community is centered around a specific topic and members have the opportunity to post, like and comment on the content featured in each community. It would be wise to spend some time on the platform to connect with your desired prospects and professionals in their respective community. This will help you to build your brand awareness and your own community.
In conclusion, small businesses should leverage Google+ due to its incredible search engine optimization, community building, and brand awareness capabilities.